Choose Direct Mail Marketing

Direct mail isn't necessarily glamorous, but it is undeniably one of the most effective and economical ways to get your particular message out to a very targeted audience.

Direct Mail Marketing is Targeted

Unlike TV, print and radio ads which are non-selective (or mass based), direct mail puts your advertisement in front of a very selective (or targeted) group of your choosing. There's no point in sending out your message to a group that won't be receptive to it, and that's where the miracle of direct mail marekting comes in. You get to choose who sees your direct mail piece (and in most cases even when they see it).

Direct Mail Marketing is Economical

For just a minimal cost, you are able to send out a direct mail piece that contains your complete marketing message. It's really quite astounding what you are able to fit into an envelope and still keep it within postal regulations. Reports, articles, letters, coupons, and more can be sent out for a mere pittance. Direct mail marketing is an enormous bargain compared to other forms of advertising.

Direct Mail Marketing is Measurable

Direct mail marketing is one of the few advertising methods that can be easily measured. With customers walking through the door with your mailer in their hand or mailing back a response card, it won't be that difficult to determine your response rate.

Within a couple weeks, it is very likely that you will have received the response from your campaign and you'll be able to quickly determine which campaigns are working and which aren't. By analyzing the response data each time, you'll be able to make every direct mail marketing campaign better than the last.

Creativity pays off... but have an expert review it

Having a unusually shaped or sized direct mail piece can improve your response rates, but if you're not careful it can quickly turn into a financial nightmare; driving your postal costs up significantly. If your direct mail piece is slightly too large or weighs an ounce too much for the standard Postal Service weight and size classifications, you could find yourself paying significantly more in additional postage.

We want to encourage you to explore your creativity with the size and shape of direct mail pieces, but we would also recommend that you give us a chance to review them before you send it to the printer. Our staff spends a significant amount of time in training each year to understand all of the postal rules and regulations. If we're ever unsure about a particular piece, we will definitely run it by the mailing specialist for you.

Direct Mail Marketing is a Process

The key to almost any advertising message is building a relationship with your audience. A direct mail marekting campaign is no different. Mailing one brochure every 12 months isn't going to create the trust and recognition needed to build a relationship. That's why it's important to understand the success of a direct mail marketing campaign must be measured over time and not be based on the response rate of a single campaign.

Direct Mail Marketing
Made Easy

Getting ready to run a direct mail marekting campaign? We can simplify the process for you and save you money in addition if you're sending out more than 200 pieces